Project Overview
Problem Statement
How can we digitally bridge the gap in earnings for services that traditionally only take cash tips?
PERSONAS
Average consumer between 18 - 65 years of age
My Role
Lead Product Designer
High-Level Requirements
Establish if a need for the product exists by conducting user research
Create a fluid app design that allows for users to both give and receive tips
Prototype design and test with users
User Research
Participants
50 Participants between 18-45 years of age answered survey questions.
Research conducted in 2018.
Results summary
54% of users either already use a mobile app to tip or would try it.
75% of users don’t have cash on hand when they need to tip with cash.
25% of users find themselves needing cash to tip on a weekly to monthly basis.
80% of users most commonly use cash tips for food & dining related services or car washes.
Exploration & Ideation
Environmental Launch-points
The following images provide examples of context for how individuals and businesses can use the Tip app.
Digital Launch-Points
The following images provide examples of context for how online services or apps can use the Tip app.
Screen Flow
See the Evolution
I started concepting for the Tip App in 2018 - see how the iterations have progressed.